In the era of 100 Crore club where releases have been mega, there is television who is playing a significant role.
A recent trend that sprung up where movie promotions are concerned, TV and the daily soaps have been an inviting platform for the B-Town celebs and their upcoming movies.
Promoting a film on a particular show is always a good idea since TV shows roll on daily basis and are popular in every household. Also by the reality shows like ‘Comedy Nights with Kapil’, this trend gained impetus to a greater extent. Every week, team of a particular film come to the show to promote the next week’s release. Kapil’s set has seen range of B-Town celebs visiting the show gladly.
(L-R) Kapil Sharma, Sonu Sood, Farah Khan, Shahrukh Khan, Abhishek Bachchan, Vivaan Shah and Boman Irani on sets of Comedy Nights with Kapil promoting recent release Happy New Year (2014)
After the reality shows, what crept in were the Bollywood stars visiting the sets of daily soap operas. The show itself incorporates the idea of the celebrity’s upcoming film in their script and eventually in the regularly aired episode.
‘Yeh Hai Mohabbatein’ which rules the TRP charts saw the coming of Arjun Kapoor and Deepika Padukone’s latest ‘Finding Fanny’ into the Bhalla House. Divyanka Tripathi (Ishita) brought out the connection of their show and Arjun’s previous hit ‘Two States’ where the North Indian and South Indian cultures amalgamate.
Arjun Kapoor and Deepika Padukone at the Bhalla House of ‘Yeh Hai Mohabbatein’
‘Tarak Mehta Ka Ooltah Chashma’ has been a consistent platform for movie promotions where superstars are more than welcomed, be it Amitabh Bachchan for his ‘Bhootnath Returns’ or Daya Ben playing Garba with SRK during ‘Happy New Year’ Promotions.
Daya and Jetha lal’s Garba supported by the team of ‘HNY’
We clearly witness, movie promotions have become extremely important as the stars wish to grab maximum eyeballs for their upcoming movie. Sony’s ‘CID’ too is not behind in the race of promotions where movies like ‘Ek Villain’ were promoted. ‘Ek Villain’ also made its presence felt on Zee TV’s popular show, ‘Kumkum Bhagya’ at the time of protagonists Shabbir Alhuwalia (Abhi) and Sriti Jha’s (Pragya) wedding sequence.
Siddharth Malhotra and Shraddha Kapoor snapped on set of Kumkum Bhagya during ‘Ek Villain Promotions
The audience don’t bother the hidden marketing strategies behind such promotions. It is icing on the cake for them to catch their favourite celebs on their loved daily soaps together. To go and watch the film is the next thing to decide upon.
Recently, Saif Ali Khan, Ileana D’ Cruz and Kalki landed on sets of India’s Raw Star for the promotions of their much awaited movie ‘Happy Ending’.
Kalki Koechlin, Saif Ali Khan and Ileana D’Cruz at India’s Raw Star for promoting ‘Happy Ending’
In conclusion we can say, ‘’Behind every hit film, there is one promotional episode of a popular daily soap/reality show’’ and we hope to see many exciting promotional episodes for the upcoming releases.